Press Release                     << BACK TO HOME

411 Web Selects GoTo as Exclusive Provider of Pay-for-Performance Search, Comparison Shopping and Auctions

411 Web Integrates All Three of GoTo's Services Into Its Suite of Vertical Web Sites

PASADENA, Calif.--(BUSINESS WIRE)--Nov. 22, 2000-- GoTo.com, Inc. (Nasdaq: GOTO - news), the leading provider of Pay-For-Performance search, comparison shopping and auction services to Web sites across the Internet, and 411 Web Directory, Inc., the Internet Traffic Provider, today announced an agreement for GoTo to provide its suite of Pay-For-Performance services to 411 Web's users.

Under the terms of the agreement, GoTo will provide its Pay-For-Performance search results across each of 411 Web's more than 200 vertical portal sites, known as Vortals. Each of these sites has an Internet address starting with 411, such as 411pets.com and 411autos.com. In addition, GoTo Auctions' relevant auction search results will provide 411 Web's users complete information and direct links to auctions in progress on powerful auction sites such as eBay, Amazon.com and Yahoo! Auctions. Finally, completing the deal, 411 Web is also providing its users with GoTo's comparison shopping service on a selection of its portal sites that lend themselves to product search.

``We are thrilled to be providing GoTo's Pay-For-Performance search, shopping and auction services to our users,'' said Ron Ossip, Sr. VP Marketing, 411Web. ``Our mission is to provide the users of 411 Web's hundreds of sites with a large amount of quality information on any given topic. The inclusion of all of GoTo's various services will now enable us to offer an even more relevant search experience across all of our sites.''

``The addition of GoTo's services to the 411 Web suite of sites is a validation of our goal to enhance our affiliate partners' offerings, while adding real value to their sites,'' said John Gentry, vice president and general manager, affiliate business group, GoTo. ``411 Web's broad selection of portal sites is a great addition to our network, as they are one of the first companies to fully utilize GoTo by including each of our services: search, shopping and auctions.''

About GoTo

GoTo (Nasdaq: GOTO - news) makes introductions between the customers of its Web site partners and the best businesses, products and services on the Internet. GoTo provides a set of e-commerce services to Web site partners, such as Web site search, comparison shopping, and auction search. In addition to consumer-focused offerings, GoTo offers directory search and auction services for business portals. GoTo reaches millions of Internet users through its tens of thousands of affiliate partners, which include America Online, Terra Lycos, AltaVista, CompuServe, EarthLink/MindSpring, Microsoft, Netscape and InfoSpace/Go2Net. GoTo has relationships with approximately 32,000 active, paying advertisers, who place their product, service and information offerings through each of GoTo's services. During the third quarter of 2000, GoTo completed approximately 114 million paid introductions, each of which represents the successful match of a user need with an advertiser offering. GoTo is headquartered in Pasadena, California and a showcase site of its services can be found online at www.GoTo.com.

About 411 Web Directory

Through its more then 200 vertical portals, 411 Web matches consumers searching for relevant information with businesses seeking targeted traffic. Each 411 ``Vortal'' focuses on a special interest area such as pets, automobiles or travel and has its own URL address, such as www.411pets.com. Each site provides relevant content and useful information that motivates visitors to regularly return to the site, creating a community of loyal, repeat visitors. 411 Web has almost 5,000 small business clients and was recently named by Newsweek Magazine's ``e-life'' as one of the best 103 Web sites. 411 Web is located in Los Angeles, California and its main Web site can be found at www.411web.com.

Certain statements, including, without limitation, statements related to future operating performance in this news release constitute ``forward-looking statements.'' These forward-looking statements are inherently uncertain. Actual results may differ materially from these forward-looking statements due to risks such as the risk that the implementations may not yield economic benefits to GoTo. For a discussion of some of the other risk factors that could affect GoTo's future results, see the discussion of ``Risks That Could Affect Our Financial Condition and Results of Operations'' in GoTo's September 30, 2000 10-Q filing with the Securities and Exchange Commission.

GoTo.com, Pay-For-Performance and GoTo are all trademarks of GoTo.com, Inc.

     GoTo
     Jim Olson, 626/229-5242
     Jim.Olson@GoTo.com
     - or -
     Middleberg Euro
     Anila Kalbi, 212/699-2737
     AnilaK@Middleberg.com
     - or -
     411Web
     Ron Ossip, 800/706-6225 ext 2505
     Ron@411web.com